While I have been vocal about my opposition to the show Extreme Couponing, I thought you all might be interested in hearing what the CIC has to say!
CIC Position on Extreme Couponing
The Coupon Information Corporation (CIC) expresses our great disappointment with TLC’s current series, Extreme Couponing, and hereby offers our expertise and other assistance to TLC and Sharp Entertainment (which produces the show) to enhance the program with more accurate and realistic information. In addition, we hope they address potentially illegal acts that appear to have been portrayed on the show.Professionals in the coupon industry believe this show creates unrealistic expectations about how coupons work and promotes the misuse of coupons. For example, the show appears to portray coupons being used in violation of the terms and conditions printed on the coupons, such as using coupons to obtain products other than those specified by the coupon offer, and focuses on consumers who have procured large quantities of coupon inserts from unknown sources, which may raise civil and/or criminal issues.
In real life, individuals attempting to use such large quantities of coupons or attempting to use them in violation of the terms stated on the coupons would most likely have their coupons refused at the register or, depending on the circumstances, be investigated by law enforcement. According to media reports, TLC recently stated,
“While the series documents extreme couponing strategies, we take any concerns about specific tactics seriously and are looking into the situation.” We look forward to hearing what TLC discovers.
The CIC’s and other industry experts’ previous offers of assistance to the producers to make this an educational show were previously turned down. Nevertheless, we stand ready to help in the event the producers or TLC reconsider their path and seek to turn this into a show that accurately reflects appropriate coupon strategies and use, which would result in real benefits for TLC’s viewing audience. (May 5th 2011)"
In addition, last week, newspapers across the country received notification from News America/Smart Source as to their response to Extreme Couponing. In part the notification reads:
"Due to the show Extreme Couponing, there has been a significantly increased interest by the public in couponing recently. While we welcome the promotion of coupon usage, some episodes appear to portray shoppers using illegal methods to obtain and use coupons, including going to newspapers to obtain multiple copies of our SmartSource coupon inserts." "It is illegal for any inserts not distributed in newspapers to be taken, given away or donated. Failure to comply will result in prosecution."
As a result, newspaper security guidelines will be more strictly enforced or the offending newspapers risk being dropped from carrying coupon inserts at all! Do you really want your newspaper to lose their coupon inserts? If not, then stop asking carriers to give you extras, taking them from vending machines, dumpster diving for them or buying them online (where do you think they're getting those inserts to sell from folks?)
So what's next? It's already coming!
Have you noticed that there have been several recent coupons that now limit the number of coupons you can use in a transaction? Coupons typically limit how many coupons you can use on one product, ie... one manufacturer coupon per product, but now they are limiting how many products you can actually buy at a time! I believe Extreme Couponing will bring even more unwelcome changes for the couponing community. As you know, I have no problem getting a great storage room full of products your family needs, but there is a point when it becomes wasteful and greedy! Buying 5-10 of something is totally different than buying 50-100 or even 500-1,000!
It's truly unfortunate that a television network would seek to undermine the community it professes to promote!
I am proud to say I am NOT an Extreme Couponer!





























